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What Is Anchor Text In Seo With Example

What is Anchor Text in SEO with Example

Anchor text is a clickable text within a hyperlink that can be used to direct traffic to a webpage or a different section of the same webpage. Anchor text is an essential element of SEO that helps search engines understand the content on the linked page. It does this by providing a brief explanation of what the linked page is about. Search engines use this information to determine the relevance of the linked page to the searcher’s query.

Anchor text comes in several forms, including exact match, partial match, branded, and generic. Exact match anchor text consists of the exact keyword or keyphrase that the page being linked to is targeting. An example of exact match anchor text would be linking to a page about “best restaurants in New York” with the anchor text “best restaurants in New York.” Partial match anchor text includes a variation of the target keyword or keyphrase. Branded anchor text includes the name of the brand or company, while generic anchor text uses non-descriptive words like “click here” or “read more.”

It is essential to use anchor texts that are relevant to the content on the linked page. Using anchor texts that are not relevant to the linked page’s content is considered spammy and can hurt SEO. In addition, overusing exact match anchor text can lead to keyword stuffing, which can also damage SEO. When creating anchor texts, it is best to be natural and use a variety of anchor text types to avoid over-optimizing. In conclusion, anchor text is a critical component of SEO that helps search engines understand the content of the linked page. By using relevant anchor text, websites can improve their SEO and drive more traffic to their site.



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