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What Is Anchor Text

What is Anchor Text?

Anchor text is a clickable text element within the body of a hyperlink that guides users to another page or website. This text is usually underlined and highlighted in blue or a different color from the surrounding text to make it easily identifiable to users. Anchor text provides context to search engines about the content of the page it is linking to and helps search engines understand the topic of the linked page. Anchor text can help improve the ranking of the linked page for specific keywords or phrases used in the anchor text.

Types of Anchor Text

There are several types of anchor text used in hyperlinks, and each type has a different effect on the linked page’s search engine ranking. These types include exact match anchor text, partial match anchor text, branded anchor text, generic anchor text, and image anchor text.

Exact match anchor text is anchor text that includes the exact keyword phrase used in the linked page’s content. This type of anchor text can significantly improve the ranking of the linked page for that particular keyword phrase.

Partial match anchor text includes some of the keyword phrase used in the linked page’s content, but not the exact phrase. This type of anchor text can still help improve the ranking of the linked page for the partial keyword phrase used in the anchor text.

Branded anchor text includes the brand name of the website or company being linked to. This type of anchor text is useful for building brand awareness and increasing the visibility of the brand in search engine results.

Generic anchor text is anchor text that uses generic terms like “click here” or “read more” to guide users to the linked page. This type of anchor text is not as helpful for search engines to understand the content of the linked page.

Image anchor text is anchor text used within the alt attribute of an image. This type of anchor text is helpful for search engines to understand the content of an image and can help improve the ranking of the page the image is on.

Overall, anchor text is an important aspect of search engine optimization and can significantly impact the ranking of a website’s pages. It is important to use varied and relevant anchor text to guide users to different pages on a website while also providing context to search engines about the content of the linked pages.

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