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What Is Average Domain Authority

What is Domain Authority?

Domain Authority is a search engine ranking score developed by Moz, which predicts how well a website will rank on search engine result pages (SERPs). It is calculated based on several factors such as the number of high-quality backlinks, the relevance and quality of website content, and the website’s overall performance. Domain Authority is measured on a 0 to 100 scale, where a higher score indicates a higher ranking potential on SERPs.

What is the Average Domain Authority?

The Average Domain Authority can vary significantly between different industries and niches. As of 2021, the average Domain Authority score across all websites is 40. However, this should not be considered a benchmark, as it varies widely depending on the industry or niche. For instance, the average Domain Authority score for technology and finance websites is usually higher compared to websites in the fashion, beauty or travel industry.

It is important to note that a high Domain Authority score does not guarantee a high ranking on SERPs, and it should not be the only metric to consider. In addition to Domain Authority, there are other factors that search engines consider when determining a website’s ranking, such as the relevance and quality of content, user experience, website speed, and mobile responsiveness. Therefore, it is crucial to focus on all these aspects to ensure high visibility on SERPs and a successful online presence.

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