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What Is Canonical Tag

What is Canonical Tag and How Does it Impact SEO?

Canonical tags are a powerful tool for ensuring that search engines index the right web pages. These tags are HTML tags that are placed in the header section of web pages to tell search engines which version of the page is the preferred version. This is especially useful when there are multiple URLs that lead to the same content or when duplicate content is being used. The canonical tag can be used to consolidate these URLs into one preferred URL, which helps to prevent duplicate content issues and boost SEO efforts.

The canonical tag informs search engines about the preferred version of a webpage, which helps to eliminate confusion and improve the overall SEO of the site. When multiple URLs lead to the same content, search engines may index all of them, which can dilute the ranking power of the page. This can cause duplicate content issues and negatively impact the site’s search engine rankings. By using the canonical tag, webmasters can tell search engines which URL should be considered the preferred version of the page. This will help to consolidate link metrics and prevent the dilution of link equity across multiple URLs.

Another benefit of using the canonical tag is that it can help to avoid duplicate content issues. Duplicate content can occur when the same content is used on multiple web pages, which can negatively impact a site’s search engine rankings. By using the canonical tag to consolidate URLs, webmasters can avoid this issue and ensure that their site’s content is being properly indexed. This can help to maintain a high SEO ranking and ensure that the site is getting the traffic it deserves. Overall, canonical tags are an essential tool for any website owner who is serious about improving their search engine rankings and avoiding duplicate content issues.

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