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What Is Content Grouping In Google Analytics

How To Group Pages In Google Analytics

What is content grouping in Google Analytics? Content grouping is a feature in Google Analytics that allows you to group your website’s content into logical categories. You can use content grouping to organize your website’s pages based on a specific theme, such as products or services, or based on the stage of the customer journey. By grouping your content, you can view performance data and insights for each group, which can help you make more informed decisions about your website’s content strategy.

To group pages in Google Analytics, you need to set up content groupings. You can do this by creating rules based on URL, page title, or other criteria. For example, if you have an e-commerce website, you could create a content grouping that includes all of your product pages. Once you have created your content groupings, you can view data for each group by navigating to the Content Grouping report in Google Analytics. This report will show you metrics such as pageviews, bounce rate, and conversion rate for each group.

In addition to content grouping in Google Analytics, you may also be interested in learning about location grouping in Google My Business. Location grouping allows you to organize your business locations into logical groups, such as regions or divisions. This can be helpful if you have a large number of locations, or if you want to view performance data for specific groups of locations. To set up location groups in Google My Business, simply navigate to the “Locations” tab, click “Create location group,” and follow the prompts to add your locations to the group.



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