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What Is Exit Rate In Google Analytics

How To Find Exit Rate In Google Analytics

What is Exit Rate in Google Analytics?

Exit rate in Google Analytics refers to the percentage of visitors who leave a website from a particular page. It is the percentage of sessions that ended on a specific page, compared to the total number of sessions on that page. Unlike bounce rate, which only measures the percentage of single-page visits, exit rate measures the percentage of people who leave a website from a particular page regardless of whether they visited other pages on the site during their session.

What is the Exit Rate in Google Analytics?

Exit rate is an essential metric in Google Analytics because it provides information about the effectiveness of a website’s content and user experience. High exit rates on pages could indicate that users do not find the content on that page engaging enough to keep them on the website or that there is a problem with the user interface, making it difficult to navigate. Conversely, low exit rates are an indication that users have found the page engaging and useful, which could translate into higher engagement, conversions, and revenue.

How to Find Exit Rate in Google Analytics?

To find the exit rate in Google Analytics, navigate to the Behavior tab, and select Site Content > Exit Pages. From there, you will see a list of pages on your website that have been used as exits. Clicking on a particular page will bring up more detailed information, allowing you to analyze the exit rate of each page, along with other metrics like the number of pageviews and the average time spent on the page.

In conclusion, exit rate is a crucial metric in Google Analytics that provides insight into the effectiveness of a website’s content and user experience. By monitoring exit rates, website owners can identify problem areas and make improvements to reduce exit rates, increase engagement, and drive conversions.

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