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What Is Image Alt Text In Seo

What is Image Alt Text in SEO?

Image Alt Text is a textual description of an image on a web page. It is important for Search Engine Optimization (SEO) as it helps search engines understand the content of the image and the webpage. Alt text is primarily used by visually impaired users, as screen readers read the alt text aloud to describe the image to the user. It is also used when the image fails to load due to a slow internet connection, broken link or any other reason, in which case the alt text appears in place of the image.

Search engines like Google use alt text to determine relevance of images and their associated web pages to a search query. By providing accurate and descriptive alt text, you can help improve the visibility of your images in search results. In addition, descriptive alt text can also enhance the user experience by providing further context to the image.

Best Practices for Writing Image Alt Text:

1. Be Descriptive: Use descriptive phrases to accurately describe the image. Do not use generic terms like ‘image’ or ‘photo’, rather use specific terms to describe the content of the image.

2. Keep it Short and Sweet: Alt text should be concise and to the point. Long descriptions may become tedious and overwhelming. Keep your descriptions short, ideally between 125-150 characters.

3. Avoid Keyword Stuffing: While it is important to add relevant keywords to your alt text, avoid stuffing them unnecessarily. Alt text should accurately describe the image, not be a list of keywords.

4. Use Hyphens to Separate Words: To improve readability, separate words in your alt text with hyphens. Avoid underscores, as they can be mistaken for spaces.

In conclusion, adding Image Alt Text to your website images is crucial for both accessibility and SEO purposes. By incorporating accurate and descriptive alt text, you can improve the visibility of your images on search results, while also providing context to visually impaired users. Be sure to follow best practices when writing alt text to ensure maximum effectiveness.

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