Press ESC to close

Or check our Popular Categories...
Howdy! How can we help you?
< All Topics

What Is Image Alt Text

What is Image Alt Text?

Image alt text or alternative text refers to a textual description of an image that is inserted into an HTML document. It is an essential component of web accessibility that can make the content of the website available to visually impaired users who rely on assistive technologies to access websites. Alt text describes the content and function of an image accurately and appropriately. It may also contain relevant keywords for search engine optimization (SEO) and can improve the search engine ranking of your website.

Why is Image Alt Text Important?

Image alt text is vital for accessibility, as it provides users who cannot see an image with a description of what the image portrays. Screen readers can read the alt text, which allows visually impaired users to comprehend the image’s content. Alt text also helps in image indexing by search engines, enabling them to understand the context and relevance of the image concerning the webpage content. This makes it easier for search engines to crawl and index your site’s content, improving your website’s visibility and ranking.

Best Practices for Writing Image Alt Text

There are several best practices to consider when writing alt text. It should provide an accurate and concise description of the image, including any relevant details such as colors, shapes, and text. The alt text should not be too long as this can distract the user from the content’s main point. Additionally, avoid using generic phrases like “image of” or “picture of” and be as descriptive as possible. Lastly, ensure that the alt text is relevant to the overall content of the webpage and provides information that is useful to users. By following these best practices, you can ensure that your website’s alt text is accessible, informative, and optimized for search engines.



Leave a Reply

Table of Contents