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What Is Meta Tags

What Are Meta Tags?

Meta tags are snippets of code, located in the head section of an HTML document, that provide information about a webpage to both search engines and users. They are used to describe the content of a webpage and provide information such as the page title, description, and keywords. These tags are invisible to users and are read by search engine robots to help them index and rank web pages.

Types of Meta Tags

There are several types of meta tags, including:

1. Title Tag: The title tag is arguably the most important meta tag. It provides a brief and accurate description of the content of a webpage and is displayed by search engines as the blue clickable link in the search results.

2. Description Tag: The description tag provides a brief summary of the content of a webpage and is displayed by search engines below the title tag in the search results. It should be short, accurate, and provide a reason for users to click through to the webpage.

3. Keywords Tag: The keywords tag is used to list a set of important words or phrases that relate to the content of a webpage. It was previously used to help search engines understand the content of a webpage, but it is no longer used by most search engines.

Best Practices for Using Meta Tags

To ensure that your meta tags are effective, there are some best practices to follow:

1. Use unique meta tags for each webpage on your site.

2. Use descriptive language in your title and description tags to accurately convey the content of your webpage.

3. Keep your title tag under 60 characters and your description tag under 160 characters.

4. Avoid using generic keywords and phrases in your meta tags that do not accurately describe the content of your webpage.

By using meta tags correctly, you can help search engines understand the content of your webpage and improve your website’s visibility in search results.

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