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What Is Not Considered A Default Medium In Google Analytics

What Does Google Consider Duplicate Content

In Google Analytics, a default medium is a broad category of traffic sources that Google uses to track traffic to your website. The most common default mediums in Google Analytics include organic traffic, referral traffic, direct traffic, and social traffic. However, there are some traffic sources that are not considered default mediums in Google Analytics.

One example of traffic that is not considered a default medium in Google Analytics is email traffic. Email traffic refers to traffic that comes from email campaigns or newsletters. Because email traffic is not part of the default medium category, it is important to set up email campaigns with custom tracking parameters to ensure accurate tracking in Google Analytics.

Another example of traffic that is not considered a default medium in Google Analytics is display advertising traffic. Display advertising refers to the use of banner ads and other visual elements to promote a product or service. Because display advertising traffic is not part of the default medium category, it is important to set up display advertising campaigns with custom tracking parameters to ensure accurate tracking in Google Analytics.

It’s worth noting that duplicate content is something that Google takes very seriously. Duplicate content refers to content that appears on more than one page of a website or across multiple websites. When Google identifies duplicate content, it may penalize the affected pages or websites in search rankings. To avoid duplicate content issues, it is important to create unique, high-quality content for your website and ensure that each page has a unique URL. Additionally, it is important to avoid copying content from other websites or using content that has been previously published on your own website.

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