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What Is Pagerank

What is PageRank?

PageRank is an algorithm developed by Google that is used to measure the relevance and importance of web pages. It was introduced by Google co-founder, Larry Page, and is a key factor in determining the order in which search results are displayed on Google’s search engine. The algorithm assigns each web page a score, known as a PageRank score, which is determined by the number and quality of other web pages that link to it. In general, the more high-quality links a page has pointing to it, the higher its PageRank score will be.

How does PageRank work?

PageRank works by analyzing the link structure of the web. It views links as votes, with each link serving as a vote for the page it points to. However, not all votes are equal. The algorithm considers the quality and relevance of the linking page, as well as the authority of the website as a whole, when determining the weight of each vote. Pages that have more high-quality links pointing to them will have a higher PageRank score, and will be considered more important and relevant by the algorithm.

How is PageRank used today?

Although Google no longer publicly displays PageRank scores, it is still used as a key factor in determining search rankings. Google has developed many other algorithms and technologies over the years that take into account a wide range of factors, such as content relevance, user behavior, and site speed. However, PageRank remains a critical part of Google’s ranking algorithm and is a key factor in determining the order in which search results are displayed. It is still important for website owners and SEO professionals to focus on building high-quality links to their site in order to increase their PageRank score and improve their search rankings.

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