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What Is The Alt Text Of An Image

What is the Alt Text of an Image?

The alt text of an image refers to the alternative text that is provided to describe the content of an image in case the image cannot be displayed to the user. This text is essential for web accessibility, and it is a valuable tool that allows people with visual impairments to access and understand the content of images displayed on the website.

When the website is inaccessible, the screen reader reads the alt text aloud, allowing people to understand the content of the image. The alt text should describe the content of the image in a concise yet meaningful way, allowing the user to understand what the image is about without seeing it. It is also worth noting that the alt text is not only vital for accessibility but also for search engine optimization (SEO) purposes.

The Importance of Alt Text in Search Engine Optimization

In SEO, the alt text is an integral part of the image optimization process. It is used to describe the image to search engines in a way that can help them to understand the image better. The text is also used by search engines to rank the image in image search results.

The alt text should be short, descriptive, and include relevant keywords that describe the image’s content. It is also important to use natural language when writing the alt text and include the primary topic of the page on which the image appears. This will help search engines to connect the image to the content on the page and rank it accordingly.

Conclusion

In summary, the alt text is essential for web accessibility and search engine optimization. It is a short and concise text that describes the content of an image and allows people with visual impairments to understand the visual information presented on a website. The alt text should be descriptive, concise, and relevant, and it should include relevant keywords that help search engines understand the image’s content. When writing the alt text, it is important to use natural language and include the primary topic of the page.

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