Press ESC to close

Or check our Popular Categories...
Howdy! How can we help you?
Categories
< All Topics
Print

What Is The Difference Between Page Authority And Domain Authority

What is Page Authority?

Page Authority (PA) is a metric created by Moz that predicts the ability of a specific page to rank on search engine result pages (SERP). PA is based on a logarithmic scale from 0 to 100, with higher scores indicating a greater likelihood of ranking higher in the SERP. A webpage’s PA is determined by a combination of factors, including the quality and quantity of inbound links it receives, the quality of its own content, and various other on-page factors.

It’s important to note that PA is determined on a page-by-page basis, meaning that each page on a website can have a different PA. A high PA score indicates that a specific page has a greater chance of ranking higher on a SERP than a page with a lower score.

What is Domain Authority?

Domain Authority (DA) is also a metric created by Moz, but it predicts the ability of a website as a whole to rank on SERPs. DA, like PA, is also determined on a logarithmic scale from 0 to 100. It is based on similar factors as PA, such as the quality and quantity of inbound links from other websites, and the overall quality of the website’s content.

Unlike PA, however, DA is a metric that is calculated for the entire domain, rather than for individual pages. DA is a good indicator of how well a website will rank overall, but it should be noted that the DA of a website does not necessarily reflect the PA of individual pages on that site.

Conclusion

In summary, both Page Authority and Domain Authority are metrics created by Moz that are used to predict the likelihood of a website or webpage ranking well on search engine result pages. Page Authority predicts how well a specific page will rank, while Domain Authority predicts how well an entire website will rank. Understanding how these metrics work can help website owners and marketers make better decisions when it comes to optimizing their websites for search engines. By focusing on improving both PA and DA, a website can improve its overall search engine rankings and increase its visibility to potential customers.

Comments

Leave a Reply

Table of Contents