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What Is The Point Of Alt Text

Understanding the Point of Alt Text

Alt text, or “alternative text” is a fundamental aspect of web design that is often overlooked by many people. Simply put, alt text is a brief description of the images used on a website. It is essential in web design as it plays an important role in making the website accessible to people with visual impairments. Alt text is also useful for search engine optimization (SEO) purposes, as it helps search engines to understand the content of the images on a website.

The Importance of Alt Text for Accessibility and SEO

The primary purpose of alt text is to provide a textual representation of the images on a website so that visually impaired people can understand what the images are conveying. Screen readers, a tool used by persons with visual impairments, can read the alt text aloud, providing information on what the image looks like to those who cannot see it.

Moreover, alt text can also help with SEO. Search engines, like Google, use alt text to understand the content of the images on a website. If an image lacks alt text, Google or other search engines will be unable to know what the image represents, making the website less likely to rank well in search engine results.

In essence, alt text is crucial to both accessibility and SEO. It is a simple but effective way to ensure that your website is inclusive and user-friendly for all audiences, including those with visual impairments, while also optimizing it for search engines.

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