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What Should Alt Text Be

What Should Alt Text Be?

In web design, the alternative text, or alt text, is used to describe an image in words. It is an essential component of web accessibility and aids in making sure that visually impaired people can understand the content of the website. Alt text should provide users with a good understanding of the image and its purpose on the page. Therefore, it is imperative to ensure that alt text is descriptive and meaningful.

Descriptive: A good alt text describes the image and its function on the page. It should make sense in the context of the image and the surrounding text. Using generic terms such as “image” or “picture” does not provide any useful or informative content. Instead, alt text should accurately reflect the content and meaning of the image.

Concise: Alt text should be concise and to the point. It should not be too long or too short. A good rule of thumb is to aim for around 125 characters or less. Long alt text can be difficult to read or understand, particularly for people using screen readers, while too short alt text may not provide enough information to users.

Keyword-rich: Alt text should also include relevant keywords that describe the image accurately. This helps search engines understand the context of the image and its relevance to the page’s content. It is important, however, to avoid keyword stuffing or using irrelevant keywords, as this can negatively impact the website’s search ranking.

In conclusion, alt text should be descriptive, concise, and keyword-rich to provide users with a good understanding of the image and its purpose on the page. By following these guidelines, you can ensure that your website is accessible to all users, including those with visual impairments.

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