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What Should Image Alt Text Say

What should image alt text say?

Image alt text is a description of an image that is used to convey its content to visually impaired users, screen readers and search engines. Every image on the website should have an alt text that describes what the image is about. The purpose of the alt text is to provide context to users who cannot see images or to those who have turned off their images. Therefore, the alt text should be descriptive enough to convey what the image is about, but it should not be too long or too complicated.

When writing alt text for an image, the description should be relevant to the image and should accurately summarize the content of the image. The text should be concise and should not be too long. It is also important to include any relevant keywords to help search engines understand the context of the image. However, the primary purpose of alt text is to provide context to visually impaired users, so the text should not be keyword stuffed.

Another best practice for writing alt text for images is to avoid using phrases like “image of” or “picture of”. These phrases do not provide any useful information about the image and waste valuable space that could be used for more descriptive text. Instead, describe the image in a way that provides context to the user. For example, instead of saying “picture of a dog”, you could say “golden retriever chasing a ball”. This description provides useful information to the user and gives a better picture of what the image is about.

In conclusion, image alt text is an important aspect of web accessibility and SEO, and it should be treated with the same level of importance as any other content on a website. When writing alt text, the text should be concise, descriptive, and relevant to the image. It should also avoid using phrases like “image of” or “picture of” and should include any relevant keywords. By following these guidelines, you can ensure that your website is accessible to all users and is optimized for search engines.



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