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What To Include In Alt Text

What to include in Alt Text

Alt text, or alternative text, is used to describe images on a website to those who are visually impaired and cannot see the images themselves. Alt text is also used by search engines to understand what an image is about and to improve the website’s ranking. Because of this, it is important to include accurate and descriptive alt text for all images on a website.

When writing alt text, it is important to be descriptive yet concise. Alt text should describe the content and function of the image in a few words or a short sentence. This means including keywords related to the image and its purpose. For example, if the image is a photograph of a dog, the alt text might read, “A brown and white dog playing in the park.” This provides a visual description of the image while also including important information about the context in which the image appears.

It is also important to avoid using generic phrases such as “image” or “photo” when writing alt text. These phrases do not provide any information about the content of the image and are not useful to visually impaired individuals or search engines. Instead, focus on describing what the image is about and what purpose it serves on the page. By providing accurate and descriptive alt text, you can ensure that everyone can fully experience and understand the content on your website.

Overall, alt text is an essential element of website accessibility and search engine optimization. When writing alt text, be sure to keep it descriptive, concise, and relevant to the image and its function on the website. By doing so, you can ensure that all users can fully engage with your website, regardless of their visual abilities.

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