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What To Write In Alt Text Instagram

What to Write in Alt Text Instagram?

Alt text is a tool that allows users to add descriptions of images and videos on their Instagram posts. This feature is especially important for people with visual impairments or those who use screen readers as it provides them with a way to understand the content of the post. It is important to write descriptive and accurate alt text to ensure that everyone who visits your profile can get the most out of your content. So, what should you write in alt text for your Instagram posts?

1. Be Descriptive

The key rule of writing alt text for Instagram is to be descriptive. Alt text should clearly describe what is happening in the image or video. For instance, if you’re sharing a picture of a sunset, you can write “A breathtaking view of the sun setting on the horizon, casting a warm golden light over the sky.” Such a description helps visually impaired users understand what the image is about and captures the mood of the photo.

2. Include Relevant Keywords

Alt text is an opportunity to add relevant keywords to your post that can help increase visibility and searchability. For example, if you’re posting an image of a new product you’re launching, add the product name, brand name, and any relevant hashtags. This way, not only will visually impaired users understand what the picture is about, but also anyone searching for those keywords can discover your post.

In conclusion, including descriptive and relevant alt text can help increase the accessibility of your content on Instagram. It helps visually impaired users understand the context of the image or video, and also improves searchability and discoverability of your content. Next time you post an image or video, take a few seconds to write a meaningful alt text that accurately describes what’s happening in the post.


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