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What To Write In Alt Text

What to Write in Alt Text?

Alt text, also known as alternative text, is a crucial aspect of web accessibility that enables visually impaired users to understand the content and purpose of images on a website. Alt text is a descriptive text that appears in place of an image when it cannot be rendered or displayed. It provides a concise and accurate summary of the image’s content, context and function, and is important for SEO, usability, and compliance with accessibility guidelines.

When writing alt text, it’s important to keep in mind the purpose and context of the image. Alt text should be descriptive and meaningful, conveying the image’s content and purpose in a concise manner. It should not be too long, as excessively long alt text can be overwhelming and confusing for visually impaired users who rely on screen readers to access web content. Generally, alt text should be limited to between 125-150 characters.

Another important consideration when writing alt text is to avoid using “image of” as a prefix, as screen readers already inform users that an image is present. Instead, focus on describing the image’s content and purpose. For example, instead of “image of a person,” use “portrait of a smiling woman with brown hair.” This provides a more vivid and accurate description of the image, and helps visually impaired users to understand the context and content of the image.

In conclusion, writing effective alt text is an important part of web accessibility that helps visually impaired users to understand the content, function, and purpose of images on a website. When writing alt text, it’s important to keep in mind the image’s context and purpose, and use descriptive and meaningful language that accurately conveys the image’s content. By following these guidelines and best practices, you can help ensure that your website is accessible and inclusive to all users, regardless of their abilities or disabilities.

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