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What’S Alt Text

What’s Alt Text?

Alt text, also known as alternative text or alt tags, is a short and concise text description that is added to an image’s HTML code. The purpose of adding alt text to an image is to provide a text-based alternative to non-text content, such as images, that can be read out loud by a screen reader. Screen readers are used by people with visual impairments, and they enable those users to access and navigate through web content more easily.

The importance of alt text cannot be overstated. Not only does it make your content more accessible to visually impaired users, but it also helps search engines understand the content of your images. This can improve the visibility of your website on search engine results pages (SERPs) and can also help drive more traffic to your website.

How to Write Alt Text?

When writing alt text, it’s important to keep it concise and descriptive, while also providing enough context for screen reader users to understand the image’s purpose. Alt text should be written as a sentence or a short phrase, and it should accurately and briefly describe the image. Avoid using words like “picture of” or “image of” as this is already understood by screen readers.

In addition, you should also try to include relevant keywords in your alt text. This can help improve the visibility of your website on SERPs and can also help users find your content more easily. However, it’s important to avoid keyword stuffing, as this can be seen as spammy by search engines and can hurt your website’s ranking.

In conclusion, alt text is an essential component of web accessibility and can also improve your website’s visibility on search engine results pages. By following the guidelines outlined above, you can ensure that your alt text is effective and helpful to all users.



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