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When Linking A Google Ads Account To Google Analytics

How To Link Google Ads Account To Google Analytics

When linking a Google Ads account to Google Analytics, you can gain valuable insights into the performance of your advertising campaigns. Linking the accounts allows you to track important metrics such as bounce rate, session duration, and conversion rate for your paid traffic, alongside your organic traffic. This integration can help you identify which ads are driving the most revenue and which ones need to be optimized or paused to improve performance.

To link a Google Ads account with Google Analytics, you will need to have administrative access to both accounts. First, ensure that the Google Analytics account you want to link is properly set up and that you have the “Edit” permission for the property. Then, sign in to your Google Ads account, go to the “Tools & Settings” menu and select “Linked accounts”. From there, click on “Google Analytics” and follow the prompts to link your accounts.

It is important to note that when you link Google Ads with Google Analytics, you will be sharing data between the two accounts. Google will use this data to optimize your advertising campaigns and provide personalized ad experiences to users across Google properties. Additionally, linking your accounts allows you to create remarketing audiences based on the actions users take on your website after clicking on your ads. This can help you re-engage with potential customers and drive more conversions.

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