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When To Use Alt Text

When to Use Alt Text: An Intermediate User’s Guide

Alt text, short for alternative text, is the text that is used to describe an image on a website. It is an important accessibility feature that can enhance the user experience for individuals who are blind or visually impaired. Beyond that, alt text also plays a role in search engine optimization (SEO) and can improve your website’s overall ranking on search engines. Here is a guide on when to use alt text.

### Using Alt Text for Accessibility Purposes

One of the most important reasons to use alt text is for accessibility purposes. Alt text helps blind or visually impaired users understand what is in an image. This is especially helpful for images that convey important information, such as charts and infographics. Alt text should be descriptive and accurately convey the content of the image. Avoid using generic phrases such as “image” or “picture” as this does not provide any useful information.

### Using Alt Text for SEO Purposes

Alt text also plays a role in SEO. Search engines use alt text to understand what an image is about. This information can then be used to improve the relevance of the content on your website. When writing alt text for SEO purposes, it is important to not keyword stuff. This means avoiding the use of irrelevant or excessive keywords solely for the purpose of boosting search engine ranking. Alt text should be descriptive and relevant to the content on the page.

In conclusion, alt text is an important feature that should not be overlooked. It improves the accessibility of your website and can also boost your website’s search engine ranking. When writing alt text, it is important to be descriptive, accurate, and relevant to the content on the page. By following these guidelines, you can help improve the user experience for all visitors to your website.

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