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Where Are Keywords In Google Analytics

Google Analytics How To Find Keywords

Keywords are an essential component when it comes to analyzing website traffic since they give an insight into what users are searching for and how they are getting to your website. If you want to know where your website visitors are coming from, one of the critical metrics to track is the keywords they use. As an intermediate user, you may be wondering where to find keywords in Google Analytics. The good news is that Google Analytics provides an easy-to-use feature that allows you to access this information.

To find out where keywords are in Google Analytics, you have to first access the platform and go to the “Acquisition” section located on the left-hand menu. From there, click on the “Overview” tab, which will direct you to a page that shows you where your website traffic is coming from. You can then click on “Organic Search” to see the specific keywords that your website visitors are using to find your site.

Another way to find keywords in Google Analytics is to use the “Search Console” feature. This tool allows you to see the specific queries that people use to get to your website directly from Google. To access this feature, go to “Acquisition” and then click on “Search Console.” Afterward, click on the “Queries” tab to see a list of the exact keywords that people use to find your website.

In conclusion, Google Analytics is an essential tool for anyone looking to understand web traffic and how people find their website. As an intermediate user, you can easily find the keywords that visitors use to find your site by accessing the “Acquisition” section, specifically the “Organic Search” area. You can also use the “Search Console” feature to get an even more detailed view of the keywords that people use to find your website through Google search. Knowing where to find keywords in Google Analytics can help you make informed decisions about your website’s content and search engine optimization.



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