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Where To Add Google Analytics Code In Shopify

Where To Put Google Analytics Code In Shopify

If you’re running an online store on the Shopify platform, you already know the value of tracking and analyzing your website’s performance. Google Analytics is a powerful tool that can help you gain insight into your customer’s behavior, the performance of your marketing campaigns, and adjust your strategies accordingly. However, before you can start reaping the benefits of analytics, you need to know where to add the Google Analytics code on your Shopify website.

To add Google Analytics code to your Shopify store, the first step is to log in to your Shopify admin area. Once you’re on the dashboard, click on “Online Store” and then “Themes.” Next, click on “Actions” and then “Edit Code.”

On the next screen, look for the “theme.liquid” file, which is where you need to add the Google Analytics code. Click on this file to open it, and scroll down to the end of the page. You’ll need to paste your Google Analytics tracking code just before the closing “” tag. Make sure to save your changes.

It’s crucial to note that some Shopify themes have different settings, which can affect where you need to place the Google Analytics code. In such cases, you may have to contact the theme developer or Shopify support for assistance. Still, generally, the “theme.liquid” file is the right place to add the Google Analytics code in Shopify.

In conclusion, adding Google Analytics code to your Shopify store is a relatively simple process, but it is essential for tracking your website’s performance. By following the steps outlined above, you can successfully add your Google Analytics tracking code without any complications. Remember to place the code in the right location, which is usually in the “theme.liquid” file, and you’ll be on your way to gaining valuable insights.

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