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Which Traffic Source Dimensions Does Google Analytics Automatically Capture

How To Check Traffic Source In Google Analytics

Google Analytics provides valuable insights into website traffic by tracking a range of dimensions and metrics. Understanding the traffic sources that drive traffic to your website is crucial for optimizing your marketing efforts. When it comes to tracking traffic sources, Google Analytics automatically captures several dimensions to help you understand where your traffic comes from.

The traffic source dimensions that Google Analytics automatically captures include the medium, source, and campaign. The medium dimension identifies the general category of the traffic source, such as organic search or referral. The source dimension provides more specific information about where the traffic comes from, such as the search engine or referring domain. The campaign dimension tracks traffic from specific marketing campaigns, such as email or social media.

To find traffic sources in Google Analytics, navigate to the “Acquisition” section in the left-hand menu and select “All Traffic” and then “Source/Medium.” This report shows the traffic sources and mediums that drove traffic to your website. You can also view more detailed information about each traffic source by clicking on it, which provides additional insights into the behavior of that traffic.

Checking your traffic sources in Google Analytics is essential for making informed decisions about your marketing efforts. By understanding where your visitors are coming from, you can optimize your campaigns to attract more high-quality traffic, increase conversions, and improve your overall website performance. Use the built-in reporting functionality in Google Analytics to track and analyze your traffic sources, and adjust your marketing strategy accordingly.


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