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Why Does Domain Authority Drop


Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERP). It is scored on a scale of 1-100 and takes into consideration the number and quality of backlinks, website age, and content relevance. A website’s Domain Authority (DA) can fluctuate over time, and it is important to understand why it may drop.

Reasons Why Domain Authority Drops

One of the main reasons why Domain Authority can drop is due to a change in the website’s backlink profile. A backlink profile is a collection of links that point to a website. If the backlink profile consists of low-quality links or spammy links, it can negatively impact the website’s DA. Additionally, if a website experiences a substantial loss of backlinks, it can also lead to a drop in DA.

Another reason why Domain Authority can drop is due to changes in the search algorithm. Search engines are constantly updating their algorithms to provide more relevant and useful results to their users. As a result, a website’s ranking and DA can be affected if it does not meet the new criteria set by the search engine.


In conclusion, a website’s Domain Authority can drop due to several factors, including changes to the backlink profile and updates to the search algorithm. To maintain and improve your website’s DA, it is crucial to focus on building a high-quality backlink profile, creating relevant content, and staying up-to-date with any changes to the search algorithm. Keep in mind that DA is a relative measure, and the score for your website may be affected by the DA of other high-performing websites in your niche.


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