How Do I Add Google Analytics To My WordPress Website

How To Add Google Analytics To WordPress Website

If you have a WordPress website and would like to track its performance and visitor insights, you can add Google Analytics to your website. Google Analytics is a powerful and free tool offered by Google that lets you track website traffic, visitors’ behavior, and other key metrics. In this article, we’ll discuss how to add Google Analytics to your WordPress website, step-by-step.

The first step in adding Google Analytics to your WordPress website is to create a Google Analytics account if you don’t already have one. Once you have created an account, sign in to your Google Analytics account and create a new property for your WordPress website. Google Analytics will then generate a tracking code for your website that you need to add to your website’s source code.

To add Google Analytics code to your WordPress website, you can use a plugin like MonsterInsights. This plugin makes it easy to add the tracking code to your website without touching any code. After installing and activating the MonsterInsights plugin, you’ll need to connect it to your Google Analytics account by entering your tracking ID. You can find your tracking ID in your Google Analytics account under Admin > Property > Tracking Info > Tracking Code. Once you’ve connected MonsterInsights to your Google Analytics account, your website will start tracking visitor data.

Alternatively, if you don’t want to use a plugin, you can add the Google Analytics tracking code to your WordPress website manually. To do this, you’ll need to access your website’s header.php file and add the tracking code before the tag. You can find the header.php file under Appearance > Editor > Theme Header (header.php). Once you’ve added the tracking code, save the changes and your website will now be connected to Google Analytics.

In conclusion, adding Google Analytics to your WordPress website is easy and straightforward. You can use a plugin like MonsterInsights or add the tracking code manually to your website’s code. Once you’ve connected your website to Google Analytics, you can start tracking important metrics like website traffic, visitor behavior, and conversion rates. With this data, you can improve your website’s performance and make data-driven decisions to grow your business.