How To Check Utm Parameters In Google Analytics

How To Set Up Utm Parameters In Google Analytics

If you want to track the effectiveness of your marketing campaigns, you need to use UTM parameters. UTM parameters are tags that are added to your website URLs, which can provide Google Analytics with additional information about the source, medium, and campaign name of a visitor. By adding these tags, you can see which campaigns are driving traffic to your website and which are not. In this article, we’re going to show you how to check UTM parameters in Google Analytics and how to set them up.

To see the UTM parameters in Google Analytics, follow these steps:

1. Login to your Google Analytics account.
2. Navigate to the “Acquisition” section and click on “All Traffic”.
3. Click on “Source/Medium” to see the sources of your traffic.
4. If you want to see the UTM parameters, click on the “Secondary Dimension” drop-down and select “Acquisition” > “Campaign”.
5. You will now be able to see the UTM parameters under the “Campaign” column.

If you want to set up UTM parameters in Google Analytics, follow these steps:

1. Use the Google Analytics URL Builder tool to create your UTM parameters.
2. Add your UTM parameters to the links you use in your marketing campaigns.
3. When people click on these links and visit your website, Google Analytics will be able to track the source, medium, and campaign name of the visitor.

In conclusion, checking and setting up UTM parameters in Google Analytics is an important aspect of tracking the effectiveness of your marketing campaigns. By using UTM parameters, you can see which campaigns are driving traffic to your website and which are not. Remember to always use UTM parameters when creating links for your campaigns and to regularly check your Google Analytics to see how your campaigns are performing.