How To Connect Google My Business To Google Ads

How To Link Google Ads To Google My Business

Connecting Google My Business (GMB) to Google Ads is an important step for businesses looking to increase their local search visibility and drive more customers to their stores. Linking these two platforms ensures that any changes made in GMB, such as updating business hours or adding a new location, will automatically reflect in Google Ads. This saves time and effort while ensuring consistency across online platforms.

To connect Google My Business to Google Ads, start by signing in to your Google Ads account. Once logged in, click on the tools icon in the top right corner and select “Linked accounts” from the drop-down menu. From there, click on “Google My Business” and follow the prompts to link your account. You will need to have admin access to your GMB account in order to complete the connection.

After linking Google Ads and Google My Business, you will have access to a range of ad formats and extensions that are specifically designed to showcase your business information, such as location extensions and local search ads. This allows your business to appear prominently in local search results, which can drive more foot traffic to your store and increase conversions.

In conclusion, linking Google My Business to Google Ads is crucial for businesses looking to optimize their local search visibility and drive more customers to their stores. By connecting these two platforms, businesses can ensure consistency in their online presence while taking advantage of ad formats and extensions designed specifically for local businesses. Follow the above steps to link your accounts and start reaping the benefits of an integrated online strategy.