How To Do Competitor Analysis In Semrush

Competitor Analysis in SEMrush: A Guide for Mid-Advanced Marketers and SEO Freelancers

Competitor analysis is an essential part of any digital marketing strategy.

It helps you identify your competitors’ strengths and weaknesses, understand their tactics, and develop a plan to outperform them.

SEMrush is a powerful tool that allows you to conduct comprehensive competitor analyses.

Step 1: Identifying Your Competitors

The first step in competitor analysis is to identify your competitors.

SEMrush allows you to analyze up to five competitors per project.

You can search for competitors using keywords or domain names.

To identify your competitors using keywords, enter the keywords related to your business in SEMrush’s search bar.

The tool will provide you with a list of organic search competitors.

You can also enter a competitor’s domain name to see who else is ranking for their keywords.

Step 2: Analyzing Your Competitors’ SEO

Once you have identified your competitors, you can analyze their SEO.

SEMrush provides a variety of SEO reports that allow you to see your competitors’ search engine rankings, backlinks, and on-page optimization.

The Domain Overview report gives you a high-level view of your competitor’s SEO performance.

It shows you their organic search traffic, the number of backlinks they have, and their top keywords.

The Backlink Analytics report allows you to see where your competitors’ backlinks are coming from.

You can use this information to identify potential link-building opportunities for your own site.

The Organic Research report shows you your competitors’ top organic search keywords, which pages are ranking for those keywords, and their estimated search traffic.

You can use this information to identify keywords that you may want to target in your own SEO strategy.

Step 3: Analyzing Your Competitors’ Advertising

In addition to SEO, SEMrush allows you to analyze your competitors’ advertising tactics.

The Advertising Research report shows you your competitors’ top paid search keywords, ad copy, and landing pages.

You can use this information to identify keywords that you may want to target in your own PPC campaigns.

You can also analyze your competitors’ ad copy to see what messaging they are using, and use this information to develop your own ad copy.

Step 4: Analyzing Your Competitors’ Content

Content marketing is an essential part of any digital marketing strategy.

SEMrush allows you to analyze your competitors’ content marketing efforts.

The Content Marketing Toolkit provides a variety of reports that allow you to see your competitors’ top-performing content, the social media platforms they are using, and the backlinks they are receiving.

The Social Media Tracker allows you to track your competitors’ social media activity.

You can see how many followers they have, the engagement on their posts, and the type of content they are posting.

Step 5: Identifying Opportunities and Developing a Plan

After analyzing your competitors’ SEO, advertising, and content marketing efforts, you can identify opportunities to outperform them.

For example, if you see that your competitors are ranking for keywords that you are not targeting, you may want to create content around those keywords.

If you see that your competitors are receiving a lot of backlinks from a particular website, you may want to try to get your own backlinks from that site.

Develop a plan to implement the tactics that you have identified.

Your plan should include a timeline, a budget, and specific goals that you want to achieve.

Final Thoughts

Competitor analysis is an important part of any digital marketing strategy.

SEMrush provides a variety of reports that allow you to analyze your competitors’ SEO, advertising, and content marketing efforts.

Use this information to identify opportunities to outperform your competitors and develop a plan to achieve your goals.