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How To Find Utm_Term In Google Analytics

How to Find UTM_Term in Google Analytics

When it comes to tracking your marketing campaigns, it’s essential to understand how to use the right parameters. The UTM parameters are crucial to tracking the performance of your campaigns. One of the UTM parameters is the UTM_term, which helps you identify the keywords that drove traffic to your website. In this guide, we will show you how to find UTM_term in Google Analytics.

Step 1: Sign in to Google Analytics

The first step is to log in to your Google Analytics account. Then, select the website where you want to track your campaigns. Once you have selected your website, navigate to “Acquisition” in the left-hand menu, and click on “Campaigns.”

Step 2: Select the Campaign

Under the “Campaigns” tab, you will see a list of campaigns running on your website. Select the campaign you want to track to see its performance.

Step 3: Analyze the Campaign

Once you have selected the campaign, you will see an overview of its performance. Look for the “Acquisition” section and click on “All Traffic.” This will show the various sources of traffic to your website. Scroll down to the “Keyword” section, and you will see a list of keywords that drove traffic to your website. The “utm_term” parameter will be listed next to each keyword. This is where you can find the UTM_term that you are looking for.


Tracking your campaigns using UTM parameters can help you make better marketing decisions. The UTM_term parameter helps you understand which keywords are driving traffic to your website. With this guide, you now know how to find UTM_term in Google Analytics. Remember to use UTM parameters correctly by including them in your URLs and using consistent naming conventions. Happy tracking!


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