What Are Meta Tags

What are Meta Tags?

Meta tags are small pieces of HTML code that provide metadata (a descriptive summary) about a webpage. They are placed in the head section of an HTML document, and are not visible to users browsing the page. Meta tags help search engines and other web services to identify important information about a webpage, such as its title, description, and keywords.

The most commonly used meta tags include the title tag, description tag, and keyword tag. The title tag is used to specify the title of the webpage and appears at the top of the browser window. The description tag provides a brief summary of the content of the webpage and is often used by search engines in their search results pages. The keyword tag is used to specify the keywords that the webpage is relevant for and is also used by search engines to determine the relevance of the webpage to a particular search query.

Although meta tags do not directly affect the ranking of a webpage in search engine results, they do play an important role in improving the visibility of a webpage. By providing accurate and descriptive meta tags, webmasters can help search engines to better understand the content of their webpages, and thus improve their chances of appearing in relevant search results. Additionally, meta tags can also help to improve the click-through rate of a webpage, as they provide users with a brief summary of the content of the page, which can help them to decide whether or not to click through to the page.