What Is A No Follow Backlink

What is a No Follow Backlink?

A backlink is a link from one website to another website. It is also known as an inbound link or incoming link. Backlinks are important in Search Engine Optimization (SEO) because they can increase the visibility and credibility of a website. A backlink from a reputable website can indicate to search engines that the linked website is also reputable and relevant. However, not all backlinks are the same. Some backlinks may be “no follow” backlinks.

A no follow backlink is a backlink that has a rel=”nofollow” attribute in its HTML code. This attribute tells search engines not to follow the link or give it any weight in determining the ranking of the linked website. In other words, a no follow backlink does not pass on any SEO value to the linked website. No follow backlinks are often used for sponsored or paid links, comments on blogs or forums, or links in user-generated content. The purpose of the no follow attribute is to prevent spam or manipulation of search engine results.

Why are No Follow Backlinks Important?

No follow backlinks may not pass on any direct SEO value to the linked website, but they can still be important for other reasons. First, no follow backlinks can still generate traffic to the linked website. If the link is placed on a high-traffic website or a popular blog, users who click on the link can still be directed to the linked website. This can increase the visibility and awareness of the linked website. Second, no follow backlinks can help to build a diverse backlink profile for the linked website. A diverse backlink profile is important in SEO because it can indicate to search engines that the website is relevant and authoritative in different areas.

How to Identify No Follow Backlinks?

To identify if a backlink is a no follow backlink, you can check the HTML code of the hyperlink. If there is a rel=”nofollow” attribute in the hyperlink code, then it is a no follow backlink. Another way to identify no follow backlinks is to use tools such as MozBar or SEMrush. These tools can analyze the backlink profile of a website and indicate if the backlinks are follow or no follow. It is important to note that not all websites openly disclose their use of no follow backlinks, so it is possible to have no follow backlinks that are not obviously labeled as such.