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Google Analytics 4 When


Google Analytics is a powerful analytics tool that allows businesses to track and measure their website traffic and user behavior. Over the years, Google Analytics has undergone several updates and changes to keep up with the constantly evolving digital landscape. The latest version of Google Analytics is Google Analytics 4, which was released in October 2020. In this article, we will discuss when Google Analytics 4 was released and what changes it brings to the table.

When was Google Analytics 4 released?

Google Analytics 4 was officially released on October 14, 2020. This new version is built on the foundation of the previous version of Google Analytics, Universal Analytics, and brings several new features and improvements. Google Analytics 4 introduces a new data model that focuses on events and users, allowing businesses to track multiple touchpoints across multiple devices and platforms. This new data model is designed to provide more accurate and comprehensive tracking of user behavior across the entire customer journey.

What are the changes in Google Analytics 4?

One of the most significant changes in Google Analytics 4 is the introduction of the new data model. The new data model is designed to provide businesses with a more comprehensive view of their customers’ journeys across multiple touchpoints, devices, and platforms. Google Analytics 4 also includes several new features, including advanced machine learning capabilities that can help businesses identify trends and patterns in their data. Additionally, Google Analytics 4 provides more granular control over data privacy, allowing businesses to customize data collection and retention policies to meet their specific needs.

Overall, Google Analytics 4 is a significant improvement over the previous version of Google Analytics, providing businesses with more accurate tracking and more detailed insights into their customers’ journeys. As with any major change, there may be a learning curve for businesses that are transitioning from Universal Analytics to Google Analytics 4. However, with its powerful new features and capabilities, Google Analytics 4 is well worth the investment for any business that wants to improve its digital marketing efforts and gain a better understanding of its customers.


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