How To Add Google Analytics To Bigcommerce

How to Add Google Analytics to BigCommerce

Google Analytics is a powerful tool for tracking website traffic and analyzing user behavior. If you use BigCommerce as your eCommerce platform, it’s important to integrate Google Analytics to gain valuable insights into your visitors and customers. Adding Google Analytics to your BigCommerce store is a straightforward process, and it only requires a few simple steps.

Step 1: Create a Google Analytics Account

If you don’t already have a Google Analytics account, you’ll need to create one. Go to the Google Analytics website and sign up for an account. Once you’ve done that, you’ll be given a tracking code that you’ll use to connect Google Analytics to your BigCommerce store.

Step 2: Install the Google Analytics Tracking Code

The next step is to install the Google Analytics tracking code on your BigCommerce store. Log in to your BigCommerce admin panel, go to the “Storefront” section, and click on “Script Manager” under the “Advanced Settings” tab. Click the “Create A Script” button and select “Analytics” from the dropdown menu. Paste your Google Analytics tracking code into the code field and give the script a name. Click “Save” to finish.

Step 3: Verify Your Installation

Once you’ve installed the tracking code, you’ll need to verify that it’s working correctly. Go back to your Google Analytics account and navigate to the “Real-Time” section. Open a new tab and visit your BigCommerce store. If everything is working correctly, you should see data start to appear in the “Real-Time” section of Google Analytics.

In conclusion, integrating Google Analytics into your BigCommerce store is a simple process that can provide you with valuable insights into your website traffic and customer behavior. By following these steps, you’ll be able to start tracking your website visitors and making informed decisions about how to improve your online business.