What Should Alt Text Say

What is alt text?

Alt text, also known as alternative text or alt tags, refers to the descriptive text that is associated with an image on a website. This text is used by screen reading tools for visually impaired users, but also serves an important role in website optimization and accessibility for all users. When an image fails to load, the alt text is displayed instead, providing valuable context for the user.

What should alt text say?

When creating alt text, it’s important to keep in mind the purpose of the image and what information it conveys. The alt text should describe the image clearly and concisely, using relevant keywords and phrases if possible. It’s also important to avoid generic language like “image” or “image of” and instead provide a specific description of the image.

Additionally, it’s important to consider the context in which the image is being used. If the image is being used for decorative purposes, such as a background pattern, the alt text can be left blank or given a brief, non-descriptive label like “decorative image.” However, if the image is conveying important information, such as a chart or graph, the alt text should provide a detailed description of the information being presented.

Overall, alt text is an important component of website accessibility and should be approached thoughtfully and with the user in mind. By providing clear, concise descriptions of images, website owners can ensure that all users are able to fully engage with and understand their content.